JOURNALIST EVENTS - France

In France, APG held a journalist event with nutrition expert, Jennette Higgs, where she shared the results of APG’s gestational diabetes study.

APG also partnered with France’s top online health and medical publication, JIM.fr. For five consecutive days, the news about the benefits of pistachios for gestational diabetes was published on the front page of each of JIM.fr online news sites including: JIM.fr – Pharmacists; JIM.fr – Midwifes; JIM.fr – Médicine; and JIM.fr – Gynécologistes. As a result, news about the study was viewed by more than 979,000 health professionals.

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Jesse Lingard
Social Giveaway with Jesse Lingard
Monday, February 1, 2021
APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
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American pistachos
Virtual Global Harvest Tour and Chef Cook-Alongs
Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.
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