Holiday Raffle in Germany

In December, APG partnered with Germany's popular women's lifestyle's publications Frau im Leben and Plus Magazin for a holiday raffle. The prize was a month's supply of American pistachios, along with an Amazon Wireless Speaker. The raffle, promoted by both publications, in print and online, was viewed by more than 878 million consumers.

 

Frau im Leben (Women in Life) and Plus Magazin (Simply More of Life) are Germany’s most popular women's health and lifestyle publications.

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Jesse Lingard
Social Giveaway with Jesse Lingard
Monday, February 1, 2021
APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.
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American pistachos
Virtual Global Harvest Tour and Chef Cook-Alongs
Monday, February 1, 2021
During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.
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