Trends Health Online Magazine #HappyFutureMommy Social Media Promotion

From March 23 to April 24, Trends Health online magazine invited mothers-to-be to share photos of them and pistachios or their favorite pistachio recipes on Trends Health Weibo page. The promotion generated over 13.4 million impressions and 27,000 comments. #HappyFutureMommy became the fifth most popular hourly topic on Weibo on March 24.

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Radio and Television Interviews with APG Nutrition Expert in Germany

Monday, February 1, 2021

Germany's APG nutrition expert, Dr. Wiebke Elsner, broadcasted American pistachios' health and fitness message through radio and television interviews.

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Social Giveaway with Jesse Lingard

Monday, February 1, 2021

APG teamed up with their athlete ambassador, professional British soccer player, Jesse Lingard, for a Social Media Giveaway of a year's supply of American pistachios and an autographed jersey signed by Jesse.

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Virtual Global Harvest Tour and Chef Cook-Alongs

Monday, February 1, 2021

During the month of November, APG held a series of "Virtual Harvest Tour and Chef Cook-Alongs" to raise consumer awareness of the food versatility of pistachios as families are preparing meals at home during the COVID-19 pandemic and focusing on holiday meal planning.

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